Similar to numerous international grape varieties which are celebrated on a specific day  in the wine world, an initiative has been launched in Serbia to celebrate 14th October as the International Prokupac Day. Prokupac, the flagship local variety of Serbia, thus became the first grape variety from the region of Central/Eastern Europe which got its international day for celebration. The initiative was well- received, so apart from wineries that produce Prokupac wine, numerous restaurants, wine shops and wine bars, local wine media as well as bloggers and wine experts from Hungary, Croatia, the Netherlands and Great Britain also joined the celebration... As a result, we got an opportunity to put a spotlight not only on Prokupac but also on Serbia in general, its wine regions and wines originating from this corner of Europe.

Prokupac Day is celebrated on all social networks (the official hashtag: #ProkupacDay #Prokupac), but not only there. Wineries that produce wine from Prokupac have prepared educational workshops and promotions that will take place on 14th October 2016 at several locations. Popular restaurants and wine shops in Belgrade, Novi Sad, Kragujevac, Zrenjanin created for this occasion special menus with dishes paired with Prokupac wines, whilst customers will get special discounts and promotional prices in wine shops and wine bars. Serbian Sommelier Association (SERSA) and Vojvodina Sommelier Association (VOSOM) have supported this event as well. Prokupac Day will be celebrated wherever we drink  Prokupac wine, not only locally, but also beyond the borders of Serbia.

The goal of this event is to highlight the importance of indigenous varieties of Serbia, to support the efforts of local wineries in preserving Serbia's wine identity and to enhance customer awareness about wines from Serbia. Prokupac Day will also increase recognition of Serbia as a wine country on the international level. Ministry of Agriculture and Environmental Protection has recognized the efforts aimed at strengthening of Serbian wine sector and therefore provided support for Prokupac Day on 14.10.2016.

PROGRAM AND EVENTS - PROKUPAC DAY: BELGRADE: 1. Steak & Wine Bar, Bulevar oslobođenja 73 – special tasting menu, Prokupac wine & food pairing 2. wine shop Wine & Pleasure, Bulevar oslobođenja 117 –  2+1 promo for all Prokupac wines, Prokupac wine tasting workshop 3. restaurant Đorđe, Moravska 10 – special tasting menu, Prokupac wine & food pairing ( SERSA wine tasting workshop on Saturday 15.10.2016.) 4. Regal Bar, Gospodar Jevremova 40 – promo discount of Prokupac wines, tasting menu, Prokupac wine & food pairing 5. Restaurant Smokvica, Kralja Petra 56 – Prokupac promotion (duration: 2 weeks) 6. Bistro du Vin, Njegoševa 52 – promo: 100 glasses of Prokupac offered free of charge to celebrate Prokupac Day and the 3rd anniversary 7. Srpska kuća vina 2, Antifašističke borbe 15 – selection of Prokupac wines 8. Kultura bar, Kralja Milutina 4 -promotional prices of Prokupac wines and bar safari 9. Druid bar, Cincar Jankova 1 - promotional prices of Prokupac wines and bar safari 10. 19 grama, Kralja Petra 70 – promotional prices of Prokupac wines 11. Podrum Novi Wine Art, Bulevar Mihajla Pupina 16b – wine tasting and promotional prices of Prokupac wines 12.  Wine Shop Arena, Bulevar Zorana Đinđića 45g - wine tasting and promo prices of Prokupac wines 13. Tody Bulevar, Bulevar kralja Aleksandra 354 - wine tasting and promo prices of Prokupac wines 14. Tody Lion, Bulevar kralja Aleksandra 197b – wine tasting and promo prices of Prokupac wines 15. Tody Đeram, Bulevar kralja Aleksandra, pijaca Đeram – wine tasting and promo prices of Prokupac wines 16. Tody Centar, Nikole Spasića 3 – wine tasting and promo prices of Prokupac wines 17. wine shop Baltasar, Bulevar Zorana Đinđića 45v – wine tasting and promo prices of Prokupac wines 18. wineshop Cerpromet, Kapetan Mišina 30 – promotion and wine tasting of all local Prokupac wines 19. wine shop Cerpromet, Bulevar kralja Aleksandra 131 – promotion and wine tasting of all local Prokupac wines 20. Riznica vina, Ruzveltova 48 – promotion and Prokupac wine tasting 21. Podrum Wineart, Višnjićeva 7 – wine tasting and promotional prices of Prokupac wines 22. Vino i tako to… (vinoteka br. 1), Njegoševa 40 – promo prices and Prokupac wine tasting 23. Vino i tako to… (vinoteka br. 2), Mileševska 20 – promo prices and Prokupac wine tasting 24. Vinska kuća Burgundac, Kirovljeva 25 – promo prices and Prokupac wine tasting 25. Epigenia Wine & Tapas Bar, Resavska 25 – Opening of the winter season in The Wine Cellar “LET'S CELEBRATE PROKUPAC” – promotion and Prokupac tasting, music band Special Duo 26. Compania de Vinos, Kalenićeva 3 – promo prices and Prokupac wine tasting 27. Vino Bar & Shop, Jovana Rajića 5e – promo prices and Prokupac wine tasting 28. Restoran Ustanak, Daruvarska 7 – promotion of Prokupac and wine & food pairing 29. Restoran Homa, Žorža Klemansoa 19 – Prokupac & food matching NOVI SAD: 1. restaurant Piknik, Ribarsko ostrvo bb – promotion of Prokupac and wine & food pairing menu, PROKUPAC NIGHT (Wine Jam) 18h-00h 2. restaurant Scarpetta, Trg neznanog junaka 6 – promotion of 3 Prokupac wines and wine & food tasting menu 3. restaurant Zak, Šafarikova 6 – Wine Therapy-Prokupac party 4. restaurant Terasa, Petrovaradinska tvrđava – Prokupac by the glass and promotional prices 5. restaurant Sabbiadoro, Teodora Pavlovića 41a – promotion of Prokupac and Prokupac & food pairing 6. Vino i tako to… , Maksima Gorkog 17a (Stražilovska) – promotional prices and Prokupac tasting ZRENJANIN: 1. restaurant Etno Kućerak, Gimnazijska 8 – promotional prices of Prokupac and special Prokupac & food pairing menu KRAGUJEVAC: 1. Wine Bar Prestonica, hotel Stari Grad, Karađorđeva 10 - tasting and promotion of Prokupac wines ZLATIBOR: Restaurant Perun, Lada Bar and restaurant Vila -Hotel Mona Zlatibor, Miladina Pećinara 26 – promotional prices of Prokupac ZAGREB: -Saša, Prokupac & Friends – guided tasting of Prokupac wines by Saša Špiranec BUDIMPEŠTA: Prokupac Day Tasting – Prokupac tasting for Hungarian wine media organized by www.winesofa.eu

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