Starting from this spring, wine lovers in the United States will have an opportunity to taste rosé from the south of France with Jon Bon Jovi's signature. Thus he joined a crowd of celebrities who used their name and fame in the show business, sports, acting or music to venture into wine business by creating their own wine label.

During a meeting with the owner of Gerard Bertrand Winery at a jazz festival in the south of France, Jon Bon Jovi decided to collaborate with his son and the famous winemaker from South France and create their own label of rosé wine called Diving Into Hampton Water. They found inspiration for the wine's name in those days when they went on family holidays to the Hamptons, the popular New York City resort and quenched thirst with chilled rosé on the beach. For Bon Jovi, rosé is simply "pink water," so his son united his father's everyday phrase and memories of family holidays and created the name of the wine.

Thus, fans of popular rosés from the south of France will be able to find refreshment in this blend composed of three varieties (Grenache, Cinsault and Mourvedre) accompanied with Jon Bon Jovi's music. The wine will cost about US $ 25 in the US market.

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